Commercial Director

SEI Brands International

SEI Brands is a growing enterprise focused on establishing a strong offline commercial presence in Indonesia, specializing in building relationships with Modern Trade retailers and regional distributors to drive market execution and brand growth.

Job Description

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- **Location**: Jakarta Selatan (Mega Kuningan Area)
- **Role Overview**:
- The Commercial Director is a core leadership role responsible for building SEI Brands’s offline commercial engine in Indonesia. This role owns relationships with Modern Trade (KA) retailers, regional distributors, and overall offline execution excellence.
- You will act as a business builder, not just an account manager — owning strategy, team leadership, and hands-on negotiations during the company’s early stage.
- **Key Responsibilities**:
- Develop and execute national offline sales strategy (Modern Trade + selected regional distributors)
- Lead negotiations with major KAs (supermarkets, mini-marts, lifestyle stores, health & beauty, and pharmacy chains) on listing, trading terms, and promotions
- Select, appoint, and manage regional sub-distributors where appropriate
- Develop and execute in-store brand activation programs (POSM, planogram, visibility standards) across touchpoints
- Own offline sales forecast, sell-in/sell-out tracking, trade promotion planning, and trade investment efficiency
- Build and manage a small sales team (3–5 people) covering KA and regional distributors over time
- Coordinate with marketing and e-commerce teams for omni-channel execution
- **Preferred Background**:
- 5–8 years sales management experience from P&G/ Unilever/ Wings/ Reckitt/ similar FMCG leaders, preferably with a starting career in Sales Management Trainee (MT) track
- Current or recent role: Senior KA Manager, National KA Manager, or Assistant Director
- Strong relationship and negotiation capability with Indonesian Modern Trade retailers
- Prior experience managing a small team (3–5 people)
- Entrepreneurial mindset; comfortable with ambiguity and hands-on execution
- **Suggested Remuneration (Indicative)**:
- Performance bonus target: 2-6 months
- Equity/ ESOP: Provided
- Benefits: BPJS, statutory benefits, travel allowance
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Updated at 2026-07-23T18:59:16.326+08:00