Brand Manager

Job Description

- **Location**: Singapore (CBD - Fully Onsite)
- **Company Overview**:
- VT Markets is a leading global multi-asset brokerage powering the future of trading through advanced technology. With a presence across four continents and a target to scale to 750+ employees by 2026, we are one of the fastest-growing fintech firms in the industry.
- We operate in a high-performance, data-driven environment that values results, innovation, and transparency as we transition toward an AI-native organizational model.
- **Role Overview**:
- Join our Global Marketing Center of Excellence (CoE) as a founding-style Global Branding Manager. In this high-visibility role, you will act as a senior "force multiplier," bridging the gap between high-level brand strategy and hands-on execution. You will manage marquee assets, including our Newcastle United F.C. sponsorship, and serve as the trusted deputy to the Senior Brand Manager, ensuring brand consistency and excellence across our global footprint.
- **Key Responsibilities**:
- **Orchestrate High-Profile Partnerships:** Lead the activation and management of major global sponsorships, such as Newcastle United F.C., ensuring these partnerships drive measurable brand equity and conversion.
- **Drive Global Brand Governance:** Reinforce brand standards and governance across independent regional teams through influence and collaboration, ensuring a unified brand voice across all markets.
- **Execute Full-Lifecycle Campaigns:** Manage the end-to-end execution of brand campaigns within the complex, heavily regulated CFD and trading space, from initial briefing to ROI analysis.
- **Provide Creative Direction:** Brief and guide our internal creative production teams to deliver high-impact visual assets that align with global strategic objectives.
- **Functional Leadership:** Act as a strategic partner to leadership, making independent brand judgment calls and leading the branding function in the absence of the Senior Brand Manager.
- **Requirements**:
- **Minimum/Core Requirements:**
- Demonstrated experience (typically 6-8+ years) in brand or marketing management, ideally within a fast-paced fintech, brokerage, or regulated financial services environment.
- A "Senior Doer" mindset: The ability to shift seamlessly between senior-level stakeholder management and the day-to-day executional grind of campaign project management.
- Proven track record of influencing and collaborating with cross-functional, multi-regional teams without direct formal authority.
- Strong ability to quickly grasp complex financial products (CFDs/Trading) and navigate strict regulatory compliance constraints.
- Proficiency in Business Mandarin is required to effectively communicate and manage collaborations with our China-based vendors and partners.
- **Preferred/Bonus Requirements:**
- Prior experience managing or activating high-profile sports sponsorships or marquee global partnerships.
- Experience enforcing brand governance in a decentralized or hyper-growth organizational structure.
- A growth marketing mindset with the ability to link brand activities to measurable conversion and performance metrics.
- **Why you should be interested**:
- **Marquee Impact:** Take ownership of a Premier League sponsorship and shape the brand identity of a hyper-growth fintech at a pivotal moment in its global expansion.
- **Strategic Autonomy:** Enjoy the seniority to make real brand decisions and the autonomy to build governance frameworks from the ground up within a Global CoE.
- **Accelerated Growth:** Join a firm scaling by over 50% year-on-year. As we grow, your scope and leadership opportunities will expand alongside the business.
- **High-Performance Culture:** Work in a modern CBD office with a team that values transparency, radical openness, and measurable results.
- Ready to be our brand’s force multiplier? We look forward to seeing your impact.