crm & app marketing.

Job Description

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- **Location**: Kuala Lumpur, Malaysia (Onsite)
- **Company Overview**:
- VT Markets is a hyper-growth global multi-asset brokerage, facilitating trading across forex, commodities, indices, and cryptocurrencies. With a presence across four continents and a trajectory to scale to over 750 employees by 2026, we are building a world-class fintech environment driven by results, excellence, and transparency.
- We are an AI-forward organization, empowering our teams with cutting-edge tools to multiply productivity and solve complex challenges in the fast-paced financial markets. At VT Markets, we prioritize innovation and data-driven decision-making to maintain our competitive advantage in a demanding industry.
- **Role Overview**:
- As a CRM & App Marketing specialist, you will be the dedicated owner of our mobile-native engagement channels. Reporting to the Lifecycle Marketing Manager, you will transition our App Push and In-app messaging from foundational setups to high-performance, data-driven engines that nurture users and drive deeper product engagement.
- **Key Responsibilities**:
- **Drive Mobile Channel Excellence:** Serve as the Subject Matter Expert for App Push, In-app banners, and chat-based channels (WhatsApp, LINE), moving beyond execution to deep-dive optimization and performance iteration.
- **Orchestrate Technical Journeys:** Independently design, build, and maintain sophisticated event-triggered journeys within our Customer Engagement Platform (Braze), utilizing behavioral triggers and technical segmentation to enhance the user experience.
- **Optimize Conversion Funnels:** Focus on identifying friction points within the mobile lifecycle to improve organic account-opening metrics and reduce funnel leaks through structured A/B testing and deep-linking architecture.
- **Synchronize Multi-Channel Strategy:** Balance complex messaging schedules across multiple platforms while ensuring high engagement and preventing user fatigue through strategic frequency capping and rich media usage.
- **Requirements**:
- **Minimum/Core Requirements**:
- Demonstrated hands-on experience in CRM or Lifecycle marketing with a specific focus on high-volume mobile applications.
- High proficiency in using Customer Engagement Platforms (CEPs) such as Braze or MoEngage to independently build complex segments and automated journeys.
- Proven ability to manage technical mobile marketing elements, including deep-linking and behavioral sequencing.
- Strong analytical mindset with the ability to interpret performance dashboards and translate data into actionable experiments.
- Advanced professional proficiency in English to effectively collaborate with our global lifecycle and marketing teams.
- **Preferred/Bonus Requirements**:
- Prior experience within high-volume B2C sectors such as Fintech, E-commerce, or Gaming.
- Familiarity with managing WhatsApp Business API or LINE official accounts.
- Functional proficiency in Mandarin is required to facilitate effective coordination with our regional internal stakeholders.
- **Why you should be interested**:
- **Pioneer Impact:** As a key hire in our expanding regional hub, you will have the autonomy to shape the mobile engagement strategy from the ground up with high visibility to senior leadership.
- **Hyper-Growth Environment:** Join a firm aiming for 56% growth in 2026; your career trajectory will scale alongside the company's global expansion.
- **AI-Native Culture:** Gain a competitive edge by working in an environment that prioritizes AI-driven productivity and data-backed decision-making.
- **Comprehensive Benefits:** Enjoy a modern workspace in a central business district, performance-linked bonuses, and dedicated allowances for transport and meals.
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