Product Marketing Manager
VT Markets
VT Markets is a premier global multi-asset CFD and FX brokerage, providing retail and institutional clients access to international financial markets since 2015. With a presence across four continents and a team of nearly 500 professionals scaling toward 750+ by the end of 2026, we are one of the fastest-growing fintech firms in the industry. At VT Markets, our culture is defined by "Breaking Boundaries" and a "Results Orientation." We are an AI-native organization, leveraging cutting-edge technology to multiply productivity and maintain our competitive edge. Join us in a high-performance environment where transparency, collaboration, and excellence are at the heart of everything we do.
Job Description
- **Location**: Kuala Lumpur, Malaysia (Onsite)
- **Company Overview**:
- VT Markets is a premier global multi-asset CFD and FX brokerage, providing retail and institutional clients access to international financial markets since 2015. With a presence across four continents and a team of nearly 500 professionals scaling toward 750+ by the end of 2026, we are one of the fastest-growing fintech firms in the industry.
- At VT Markets, our culture is defined by "Breaking Boundaries" and a "Results Orientation." We are an AI-native organization, leveraging cutting-edge technology to multiply productivity and maintain our competitive edge. Join us in a high-performance environment where transparency, collaboration, and excellence are at the heart of everything we do.
- **Role Overview**:
- We are looking for a creative and strategic Product Marketing Manager to join our Global Center of Excellence (CoE) Integrated Marketing team. This is a pivotal role bridging our Product, Marketing, and Commercial functions. Your mission is to translate complex trading features into compelling value propositions that resonate with traders globally, ensuring every product launch drives measurable acquisition and engagement.
- **Key Responsibilities**:
- **Product Storytelling & Positioning**: Transform technical CFD and trading features into clear, benefit-driven narratives. You will own the "why" behind our products, crafting messaging that differentiates us in a crowded market.
- **Go-to-Market (GTM) Orchestration**: Lead the end-to-end execution of product launches. You will coordinate with cross-functional stakeholders—including Product, Design, CRM, and Growth—to ensure a seamless and impactful entry into the market.
- **Creative Acquisition Strategy**: Develop innovative marketing strategies to drive adoption in complex regulatory environments. You will find creative ways to reach our audience through non-standard channels and targeted messaging.
- **Performance Analysis**: Monitor and analyze the impact of product marketing initiatives. You will use data to track adoption lift, trading activity, and engagement, continuously refining strategies to meet aggressive growth targets.
- **Process Evolution**: As a key member of a scaling team, you will help define and refine product marketing workflows, contributing to the foundational success of the Global CoE.
- **Requirements**:
- **Minimum/Core Requirements**:
- Demonstrated experience in product marketing, go-to-market strategy, or growth roles within the fintech or digital platform sectors.
- **Mandarin Language Requirement**: Proficiency in Business Mandarin is required to effectively coordinate with regional teams and negotiate with stakeholders in Mandarin-speaking markets.
- **English Language Requirement**: Advanced professional proficiency in English for global coordination and business communication.
- Proven ability to simplify complex technical products into compelling, user-centric stories.
- Strong project management skills with demonstrated experience managing multi-stakeholder product launches.
- A results-oriented mindset with the ability to thrive in a fast-paced, evolving environment.
- Ability to work five days onsite at our central Kuala Lumpur office to facilitate close collaboration and fast decision-making.
- **Preferred/Bonus Requirements**:
- Prior experience in the CFD, FX, or brokerage industry.
- Background in high-compliance or restricted-channel marketing (e.g., Crypto, Fintech).
- Experience using data analytics tools to track campaign performance and user behavior.
- **Why you should be interested**:
- **Hypergrowth Impact**: Join a firm scaling at 56% annually. Your work will directly shape the global product story and drive the next phase of our 2026 growth targets.
- **AI-Native Environment**: Work in an organization that prioritizes AI adoption, giving you the tools and training to stay at the forefront of the future of work.
- **Performance-Driven Rewards**: Benefit from a compensation structure that directly rewards your measurable outcomes and contributions.
- **Global Visibility**: As part of the Global CoE, your initiatives will have a direct impact across our international markets, providing high visibility to leadership.
- Ready to lead the narrative for a global fintech leader? We look forward to seeing your impact.
Updated at 2026-08-19T18:18:13.025+08:00